We're Celebrating Three Years of Smoother Shaves!
A love letter to our community.
Hey, It’s Lindsay here—the founder of Make My Shave. This month marks a special milestone as we celebrate three years of bringing smoother shave days to women across Australia. 🎉
As we reflect on this special birthday, we thought this was the perfect time to share a little more about our journey.
Where It All Began...
While shaving my legs, I had an unforgettable ‘a-ha’ moment. Frustrated by my pink plastic razor that was destined for landfill, I was inspired to create a razor that would not only enhance your skincare routine by offering a superior shave but also be affordable, luxurious, ultra-convenient, and kinder to the planet.
I came running out of the shower and pitched the idea to my husband Mike. He loved the idea of being an ambassador for good shave care for her and we got to work on creating Make My Shave.
On 1 November 2021, we officially launched Make My Shave live on Sunrise7.
Three years later, we haven’t looked back.
The Challenges
Our little adventure into the world of better shave care certainly hasn't come without its share of challenges. When you’re trying to do things more sustainably, there are added complexities and costs that we could never have dreamed of.
I definitely had a meltdown when we were told that our concept for letterbox-friendly, 100% recyclable packaging couldn’t be done. 🤯
Thankfully, with Mike’s invaluable support and creative flair, alongside countless black coffees and weeks locked in the office prototyping, we eventually found a Melbourne-based partner who said they’d be willing to help bring our dream of Kraft packaging to life.
So, while our packaging for our razor and refill blades may look simple, it’s actually an origami masterpiece that was born from being told it was impossible.
This is just one of the many challenges we faced as a newly-wed couple birthing a new brand. And while the journey with our ‘wild child’ remains full of highs and lows, our passion and love for creating something special has never wavered.
Expanding the Collection
As Make My Shave grew, so did my appetite for additional products that would make shaving more enjoyable and yield better results.
We started by enhancing the pre-shave experience, which plays a vital role in reducing irritation and preventing ingrown hairs—issues I had previously struggled with myself.
Eager to avoid plastic wherever possible, we explored formulas and products that could produce outstanding results without the plastic impact.
This led to the launch of our exfoliating Body Buff Duo, crafted directly from the luffa plant, and our Shave Cushion, an eco-friendly alternative to shaving cream. It's handmade with natural oils and filtered rainwater.
We also decided to enter the world of dermaplaning. As a fan of removing unwanted peach fuzz myself, and eager to provide a better option than plastic and wheat straw razors—which aren’t home biodegradable or compostable—we introduced a 100% plastic-free metal dermaplaner.
A New Dawn, A New Shave
As we move into a new year, Mike and I are fully committed to growing Make My Shave in the most positive way possible.
We're not just another hair removal brand; we want to continue to use our brand to do extra good in the world, whether it’s through our tree planting and recycling programs or by sending positive vibes through our community.
Everything we do—from our packaging to materials—is always considered. Behind the scenes, every decision we make is driven by two questions: Will it improve my shave care routine? And is it better for the environment than what’s currently available? If it’s not a YES-YES, then it’s a simple no-no.
Thank You!!
To our community—it's hard to find the words to really explain how grateful we are that you entrust us with your personal care routine.
We have SO many incredible customers, many of whom have been with us from the start! Lisa M., Rebekah D., Brooke D., Sandra H., Joelle W., Sarah H., Kareena H., Ella S., Olivia G., Tamika T., Nadia S., Lou Q., Antonia B., Sarah G., Dayna M., plus many, many more, our journey wouldn’t be possible without you and the community that supports Make My Shave.
Thank you for believing in our brand and helping us shave the way to a better world.
Stay smooth!
Lindsay & Mike
Make My Shave | Australia
Your Body - Your Razor - Your Rules
*Our 3-day sale starts 1 November 2024!